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Privacy Notice

Privacy Notice

ASOCIACION MEXICANA DE INDUSTRIALES DE ACABADOS SUPERFICIALES A.C. , publicly known as AMAS, with registered address at BERNARDO QUINTANA NUMBER 300, 14TH FLOOR, TORRE 57, CENTRO SUR, QUERÉTARO, QRO, Mexico, is responsible for the use and protection of your personal data as an individual, and in this regard we inform you of the following:

What purposes will we use your personal data for?

Primary Purposes

The personal data we collect from you will be used for the following purposes, which are necessary to establish and maintain a relationship with our organization:

  • To promote the benefits of AMAS memberships.
  • To manage and operate the business services and tools you request from us.

Secondary Purposes

Additionally, we will use your personal information for the following secondary purposes, which are not necessary for the requested service but allow us to provide you with better attention:

  • To send you our newsletter and industry communications.
  • To invite you to events, courses, and activities organized by the association or its members.
  • For marketing or promotional purposes related to the industry.

If you do not wish your personal data to be used for these secondary purposes, you may express your refusal at any time by sending an email to the contact address of our Privacy Officer, indicating in the subject line: “Refusal of secondary purposes.”

What personal data will be used for these purposes?

To carry out the purposes described in this Privacy Notice, we will use the following personal data: identification data, contact data, and financial or asset-related data solely for cases of operations involving a recovery fee.

With whom do we share your personal information and for what purposes?

We inform you that your identification and contact data are shared, within and outside the country, exclusively with the following individuals, companies, organizations, and authorities other than us, for the following purposes:

RECIPIENT OF PERSONAL DATA: Association Members
PURPOSE: To enable affiliated members to know each other, fostering networking and business opportunities. This information is shared through an internal directory accessible only to active members.

We inform you that for the transfers indicated above, we require your consent. If you do not express your refusal when providing your personal data for these transfers, we will understand that you have granted us such consent.

How can you access, rectify, or cancel your personal data, or oppose its use? (ARCO Rights)

You have the right to know what personal data we hold about you, the purposes for which we use it, and the conditions of such use (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to request its removal from our records or databases when you consider that it is not being used in accordance with the principles, duties, and obligations set forth by law (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

To exercise any of the ARCO rights, you must submit a written request, either on paper or by email, to the Privacy Officer of the organization, clearly and briefly stating your request.

To learn about the procedure and requirements for exercising ARCO rights, you may call the following phone number: +52 (442) 183-1189, visit our website at https://surfacefinishingmx.com/aviso-de-privacidad/ in the Privacy section, or contact our Privacy Officer, who will process such requests and address any questions you may have regarding the handling of your information.

Privacy Officer Contact Details:

Name – M. en D. César Rosendo Soto Vázquez
Email – soto.y.asociados.abogados@gmail.com

How can you revoke your consent for the use of your personal data?

You may revoke the consent that you may have previously granted us for the processing of your personal data. However, please note that in some cases we may not be able to honor your request or immediately cease the use of your data, as we may be required by law to continue processing it. Likewise, please consider that, for certain purposes, revoking your consent may mean that we can no longer provide you with the service you requested, or it may result in the termination of your relationship with us.

To revoke your consent, you must submit a written request, either on paper or by email, addressed to the Privacy Officer whose contact details were provided above.

To learn about the procedure and requirements for revoking consent, you may call the following phone number: +52 (442) 183-1189, visit our website at https://surfacefinishingmx.com/aviso-de-privacidad/ in the Privacy section, or contact our Privacy Officer.

How can you limit the use or disclosure of your personal information?

In order for you to limit the use and disclosure of your personal information, we offer you the following options:

  • You may register with the Public Registry to Avoid Advertising (Registro Público para Evitar Publicidad), managed by the Federal Consumer Protection Agency (PROFECO), so that your personal data is not used to receive advertising or promotions from companies providing goods or services. For more information, you may consult PROFECO’s website or contact them directly.
  • Your registration in the exclusion list managed internally by our organization, so that your personal data is not processed for marketing, advertising, or commercial prospecting purposes on our part. For more information, call +52 (442) 183-1189, send an email to soto.y.asociados.abogados@gmail.com, or visit our website https://surfacefinishingmx.com/aviso-de-privacidad/ in the Privacy section.

Use of tracking technologies on our website

We inform you that our website does not use cookies, web beacons, or other technologies that allow us to monitor your behavior as an Internet user.

For how long will we retain your data?

Your personal data will be retained for as long as your membership or legal relationship with the association remains in effect, and once concluded, it will be retained for the additional period required by applicable law, after which it will be securely deleted.

How can you know about changes to this privacy notice?

This Privacy Policy and Notice may undergo modifications, changes, or updates derived from new legal requirements, our own needs for the products or services we offer, our privacy practices, changes in our business model, or other causes.

We commit to keeping you informed about any changes to this privacy notice through our website https://surfacefinishingmx.com/aviso-de-privacidad/ in the Privacy section.

The procedure through which notifications about changes or updates to the privacy notice will be made is by publishing such changes on the organization’s website, in the section called PRIVACY, which you will have access to.

Last updated: September 2025